Published Special Issues

This JMM special issue encourages marketing scholars to reconsider how our field conceptually, empirically, and managerially frames ageing consumers.

State of the art papers operate as bellwethers, tracing shifts in academic thinking and signalling issues that demand critical attention.

State of the art reviews in which authors uncover the various factors that shape and texture marketing’s development

This special issue discusses how the digitalisation of marketing has changed the process, profession and purpose of the discipline.

This special issue address the challenges of recruiting and researching members of marginalised communities.

This special issue investigates how consumers can develop resilience in response to disruptions.

A collection of articles discussing Craig J. Thompson’s proposal that our current understanding of ‘consumer research’ may soon be radically transformed.

This special issue examines the current state of the alcoholic drinks industry from a marketing and consumer behaviour perspective.