Calls for Papers
Literary Perspectives on Marketing
This special issue of JMM explores the contributions that literature can make to marketing and…
Cripping the Market
This special issue of JMM invites research investigating how disability changes the way we understand…
Artificial Intelligence and Marketing
This special issue of JMM calls for papers which examine the role of human judgement,…
Marketing in a Divisive World
This special issue of JMM calls for papers which explore how political forces enter the…
Brand Activism at a Crossroads
This Special Issue reflects on brand activism, exploring new forces shaping its trajectory and rethinking…
The Disinformation Economy
This special issue researches the issue of online disinformation, seeking solutions that can inform public…
Social Influencers
This special issue of JMM invites research which critically examines influencer marketing within social marketing…
Model Selection in Marketing Research
This special issue of JMM explores decisions in the model selection process in terms of…