About this Special Issue

Volume 42, Issue 3-4, 2026

Free Access Editorial
On being ‘state of the art’
Mark Tadajewski & Matthew Higgins
The Journal of Marketing Management (JMM) provides a home for scholarship that reflects on the intellectual, moral and institutional foundations of marketing theory, thought and practice…
https://www.tandfonline.com/doi/full/10.1080/0267257X.2026.2593741

Open Access Article
A Cripped Marketing Manifesto: in conversation with Carol Kaufman-Scarborough and Stacey Menzel Baker
Leighanne Higgins & Killian O’Leary
This state-of-the-art review puts forward a ‘Cripped Marketing Manifesto’. In doing so, it reviews previous marketing research focusing on disability and engages in conversation with two seminal scholars within this area, Carol Kaufman-Scarborough and Stacey Menzel Baker…
https://www.tandfonline.com/doi/full/10.1080/0267257X.2025.2555435

Open Access Article
Gender and the marketplace: a feminist dialogical review
Lauren Gurrieri & Jenna Drenten
This ‘state of the art’ paper serves as a roadmap of the past, present and future of gender and the marketplace scholarship, highlighting the key problems scholars have and can continue to interrogate. We present a feminist dialogical review – a novel approach we introduce as an alternative to traditional literature review methods that combines elements of scoping published works alongside dialogue with the scholars who have or are actively involved in shaping knowledge production on the topic…
https://www.tandfonline.com/doi/full/10.1080/0267257X.2025.2537386

Open Access Article
Platform capture: a review of the state of the art of research on platforms and a research agenda
Zeynep Arsel
Platforms are polysemic market objects that structure – and are structured by – markets. In this article, I provide an overview of research on platforms in the field of marketing and elsewhere…
https://www.tandfonline.com/doi/full/10.1080/0267257X.2025.2549741

Open Access Article
Constructions of marketing work: a critical Review
Chris Miles
This paper examines the ways in which marketing scholarship has engaged with the concept of marketing work. It seeks to demonstrate, through a critical review of the literature, that marketing research has largely kept its focus away from the mundane world of the practitioner and this has led to significant weaknesses in our understanding of what actually constitutes marketing work, and therefore, also, to confused conceptualisations of marketing…
https://www.tandfonline.com/doi/full/10.1080/0267257X.2025.2551169

Article
Consumer emotional ambivalence: a state-of-the-art review
Paolo Antonetti, Carmen Valor Martínez, Ilaria Baghi & Helena V. González-Gómez
Emotional ambivalence has been examined across diverse consumption contexts, resulting in an extensive but fragmented body of research with irreconcilable findings on the role of emotional ambivalence in consumer behaviour. In this state-of-the-art review, we synthesise evidence from 87 manuscripts published in marketing journals that examine emotional ambivalence in consumer contexts…
https://www.tandfonline.com/doi/full/10.1080/0267257X.2025.2526488

Open Access Article
On mapping a marketing monstrosity: Barbie, Barbara and the reorientation of literary criticism
Rachel Ashman, Stephen Brown & Anthony Patterson
Aiming to enrage as well as enlighten, this paper proffers an empirical study of the Barbie doll, which we construe as a marketplace monstrosity. Our contention continues with the claim that, despite being devoured by the big beasts of Big Data, Barbara Stern-style literary criticism still offers food for thought…
https://www.tandfonline.com/doi/full/10.1080/0267257X.2025.2498013

Article
Beyond Kotler and Böhme, towards postmaterialism? Tracing neglected theorisations of atmospheres and atmospherics
Mark Tadajewski
In this paper, we trace the thinking around atmospheres and atmospherics…
https://www.tandfonline.com/doi/full/10.1080/0267257X.2025.2492874