About this Special Issue

Volume 41, Issue 15-16, 2025

Free Access Editorial
Process, profession and purpose: the 3 ps of digitalised marketing
Franck Cochoy, Johan Hagberg & Liz McFall
Academic marketing, at its roots, is the discipline of markets. It has also, always, been a market of disciplines…
https://www.tandfonline.com/doi/full/10.1080/0267257X.2025.2577508

Open Access Article
Marketing’s boundary-work with IT in the digital age
Clea Bourne
This article examines how the global marketing profession sought new ways to ensure legitimacy and sustainability in the digital age by conjoining professional and managerial logics…
https://www.tandfonline.com/doi/full/10.1080/0267257X.2025.2522228

Open Access Article
Creativity re-distributed: how digitalisation changes creative advertising practice
Yeşim Akmeraner-Kökat & Léna Pellandini-Simányi
This paper explores the impact of digitalisation on creative advertising work, a central yet under-researched aspect of the digitalisation of marketing…
https://www.tandfonline.com/doi/full/10.1080/0267257X.2025.2467299

Open Access Article
Marketing machines at work: performing e-commerce by assembling, adjusting, and maintaining a complex market device
Christian Fuentes & Patrik Stoopendahl
This paper aims to explore and conceptualise the marketing work of e-commerce managers…
https://www.tandfonline.com/doi/full/10.1080/0267257X.2025.2492191