This JMM special issue encourages marketing scholars to reconsider how our field conceptually, empirically, and…

State of the art papers operate as bellwethers, tracing shifts in academic thinking and signalling…

State of the art reviews in which authors uncover the various factors that shape and…

This special issue discusses how the digitalisation of marketing has changed the process, profession and…

This special issue address the challenges of recruiting and researching members of marginalised communities.

This special issue investigates how consumers can develop resilience in response to disruptions.