Special Issues in Book Form

These special issues are an important contribution to the work of the journal, where leading theoreticians and practitioners bring together articles dedicated to a key topic in the industry. Through publishing these special issues as a series of books, Westburn Publishers and Taylor & Francis hope to allow a wider audience of scholars, students and professionals to engage with the work of the Journal of Marketing Management.

Visit https://www.routledge.com/Key-Issues-in-Marketing-Management/book-series/MARKETMAN for the full series