Understanding Journal Metrics

The journal metrics report is based on quantitative analysis of journal performance as measured by information on number of citations, usage, and data about submissions and timeliness, etc. However, metrics have limitations, and individual articles should be qualitatively assessed on their own merits. You can find out more about journal metrics at the T&F Author Services site.

Taylor & Francis is a signatory of the Declaration on Research Assessment (DORA) which aims to improve the ways in which researchers and the outputs of scholarly research are evaluated.

Independent Metrics

Social Sciences Citation Index (SSCI) Journal Citation Reports (Clarivate Analytics) (udpated June 2026)
2025 Journal Impact Factor	4.9
2025 5 year IF	5.8
CiteScore (SCOPUS data) (updated May 2026)
2025 Citescore	7.3
2025 SNIP (Source Normalized Impact per Paper)	1.403
SCImago (SCOPUS data) (updated April 2026)
2025 SJR (SCImago Journal Rank) Q1 Marketing, Q1 Strategy & Management	1.347
H-index	105
Google Scholar Metrics (updated July 2025)
H5-index	50
H5-median	85

Altmetrics

Each article has an ‘attention score’ provided by Altmetric. You can find this on the Metrics tab on each article. This article-level metric tracks scholarly and non-scholarly online indicators such as mentions in news reports, social media posts and policy documents. Below is an example:

Acceptance Rate

For all standard (non-SI) submissions since 1 January 2021 which have received a final decision in the review process (to 31 Dec 2025):

• Accept 5%
• Desk Reject 81%
• Total Reject 95%

Other Journal Metric Information

Additional information such as average time between submission and first decision can be found on the journal website. This is updated based on a 6 month period.