Calls for Papers

This special issue of JMM explores the contributions that literature can make to marketing and consumer research.

This special issue of JMM invites research investigating how disability changes the way we understand markets and consumption.

This special issue of JMM calls for papers which examine the role of human judgement, interpretation and intervention in AI-assisted knowledge production in marketing.

This special issue of JMM calls for papers which explore how political forces enter the marketplace, how they shape consumer responses, and how marketers navigate the opportunities and hazards that follow.

This Special Issue reflects on brand activism, exploring new forces shaping its trajectory and rethinking the role brands can and should play in contemporary society.

This special issue researches the issue of online disinformation, seeking solutions that can inform public policy, change managerial practice, and enhance social resilience.

This special issue of JMM invites research which critically examines influencer marketing within social marketing contexts.

This special issue of JMM explores decisions in the model selection process in terms of conceptual lenses, metrics, and best practices of model selection