JMM Editorial Office, Author at JMM Blog

A pale blue background, with illustrations of many people of different ages and ethnicities moving across it, including people using mobility scooters, wheelchairs, walking frames, and pushing prams. Text reads: Cripping the Market: Toward Further Advances in Disability and Consumption Research. Guest Editors: Anthony Beudaert, Jean-Philippe Nau, Anna Schneider-Kamp and Søren Askegaard. Journal of Marketing Management Special Issue.

Cripping the Market

This special issue of JMM invites research investigating how disability changes the way we understand markets and consumption.

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Dark background. Hand holding a lightbulb with the filament shaped like a human brain, glowing purple. Around the bulb, a lilac line of light links networks of nodes, with the letters AI in white. Text reads: Artificial Intelligence and Marketing: Rethinking Knowledge through a Human-in-the-Loop Perspective. Guest Editors: Peilin Phua, Zachary William Anesbury, Michael Mehmet & Kristina Klein. Journal of Marketing Management Special Issue.

Artificial Intelligence and Marketing

This special issue of JMM calls for papers which examine the role of human judgement, interpretation and intervention in AI-assisted knowledge production in marketing.

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Blue toned image of 4 megaphones, each being held by a hand rising out of a flat surface. Text reads: Marketing in a Divisive World: The Role of Political Forces in Shaping Marketing and Consumption. Guest Editors. Hanna Reinikainen, Essi Pöyry, Jason Weismueller & Rory Mulcahy. Journal of Marketing Management Special Issue.

This special issue of JMM calls for papers which explore how political forces enter the marketplace, how they shape consumer responses, and how marketers navigate the opportunities and hazards that follow.

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Brand Activism at a Crossroads

This Special Issue reflects on brand activism, exploring new forces shaping its trajectory and rethinking the role brands can and should play in contemporary society.

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The Disinformation Economy

This special issue researches the issue of online disinformation, seeking solutions that can inform public policy, change managerial practice, and enhance social resilience.

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Image of a woman emerging from a mobile telephone screen with her hands cupped to her mouth as if calling out, on a light blue background. Text reads: Social Influencers: For Good and Ill – The Potential and Pitfalls of Social Influencer Marketing. Guest Editors. Gaëlle Ouvrein; Sofie Vranken & Brigitte Naderer. Journal of Marketing Management Special Issue.

Social Influencers

This special issue of JMM invites research which critically examines influencer marketing within social marketing contexts.

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A set of wooden dominos falling and being blocked by a hand, before two upright rows of dominos

Disruptions and Consumer Resilience

This special issue investigates how consumers can develop resilience in response to disruptions.

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Yellow background. Diagram with black arrows indicating a flowchart with six stages represented as wooden blocks. The stages lead to a final square with six blocks inside it, and on them is an illustration of a yellow lightbulb. Text reads: Model Selection in Marketing Research. Guest Editors: Marko Sarstedt, Francesca Magno, Vasilica-Maria Margalina, Fabio Cassia and Christian M. Ringle. Journal of Marketing Management Special Issue.

Model Selection in Marketing Research

This special issue of JMM explores decisions in the model selection process in terms of conceptual lenses, metrics, and best practices of model selection

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Photograph of two full pint glasses of beer on a wooden table

Perspectives on Drinking, Manufacture and Drinking Spaces and Places

This special issue examines the current state of the alcoholic drinks industry from a marketing and consumer behaviour perspective.

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Image of a female face overlaid with golden light nodes indicating technology. Image repeats into the distance.

Conceptualising the Consumer

A collection of articles discussing Craig J. Thompson’s proposal that our current understanding of ‘consumer research’ may soon be radically transformed.

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A blue abstract background with a curve of pale blue light across it. White text reads: Journal of Marketing Management

JMM Editorial Board

The Editorial Board of Journal of Marketing Management (JMM) is led by Professor Mark Tadajewski, and includes a team of Associate Editors and a Senior Advisory Board of experienced academics.

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