About this Special Issue

Volume 41, Issue 7-8, 2025

Free Access Editorial
Perspectives on drinking, manufacture and drinking spaces and places
Victoria Wells, Nadine Waehning & Robert Bowen
…Through this special issue, we examine the current state of the industry and consumers within it from the perspective of marketing management and consumer behaviour. The editorial and the special issue itself can be broken into five sections highlighting the contemporary interests of researchers in this area. These are (1) Drinking and alcohol; (2) Drinking places and spaces; (3) Manufacture; (4) Marketing and Product Development; and (5) Diversity and Inclusion…
https://www.tandfonline.com/doi/full/10.1080/0267257X.2025.2526934

Open Access Article
Predicting transitions in alcohol buying behaviour
Giang Trinh, John Dawes & Byron Sharp
This article uses the Negative Binomial Distribution (NBD) to model alcohol purchase frequency and predict the transitions among non-buyers, light (the bottom 50% of buyers), medium (the middle 30%) and heavy (the top 20%) from 1 year to another… 
https://www.tandfonline.com/doi/full/10.1080/0267257X.2025.2495808

Open Access Article
Place attachment and home drinking: a qualitative study and research agenda
Sara Parry
Home drinking has become more popular and yet is an under-researched area. Using place attachment theory, this study aims to explore drinking behaviours within the home, any adaptations made to the home related to drinking practices and the relationship between alcohol consumption with people’s feelings of attachment and belongingness to their home…
https://www.tandfonline.com/doi/full/10.1080/0267257X.2025.2496418

Open Access Article
Place in young adults’ alcohol journeys
Lauren J. Gellatly, Cynthia M. Webster, Leanne Carter & Steve D’ Alessandro
Drinking alcohol is highly situational and depends in part on place. This research takes an interpretivist approach to explore different social and physical aspects of place that enable or inhibit young adults’ alcohol consumption journeys…
https://www.tandfonline.com/doi/full/10.1080/0267257X.2025.2510942

Article
Capabilities and collaborative marketing practices among rival cluster-based wine producers
James M. Crick & Dave Crick
This study investigates how owner-managers of wine producers that participate in coopetition relationships (cooperation with competitors) can effectively implement collaborative marketing practices with their cluster-based rivals to facilitate regional sales as a specific place-related strategy…
https://www.tandfonline.com/doi/full/10.1080/0267257X.2025.2499105

Open Access Article
Exploring consumers’ drinking behaviour regarding no-, low- and mid- alcohol wines: a systematic scoping review and guiding framework
Hannah Ford, Rebecca Dolan, Steve Goodman, Susan Bastian, Wes Pearson & Armando Maria Corsi
Research on consumer behaviour towards No- and Low- (NoLo) alcohol wines has expanded significantly in the past decade, with growth expected to continue as the category incorporates mid-alcohol wines (~ 7–10% Alcohol by Volume). This systematic scoping review summarises current literature, exploring the factors influencing NoLo wine consumption and the underexplored role of mid-alcohol wines… 
https://www.tandfonline.com/doi/full/10.1080/0267257X.2025.2499101

Article
“A sporty, healthy twist?”: interrogating the deployment of health and wellness discourses in No and Low alcohol (NoLo) marketing and consumer practices
Emily Nicholls
Little is known about how No and Low alcohol (NoLo) drinks are promoted and used, making it difficult to draw conclusions about the implications of this expanding market. Drawing on analysis of UK-based marketing materials and semi-structured interviews, this paper adopts a critical social marketing perspective and ‘healthism’ lens to interrogate the alcohol industry’s use of health messaging in NoLo marketing and how these messages are reflected in consumer narratives…
https://www.tandfonline.com/doi/full/10.1080/0267257X.2025.2495339

Open Access Article
Craft beer lacks space for women as beer professionals
Inka Kosonen, Sarah Barnard & Daniel Sage
The production and consumption venues of beer are often viewed as masculine domains. By looking at the British craft beer industry, this study evaluates women’s experiences in beer spaces and initiatives to increase inclusion…
https://www.tandfonline.com/doi/full/10.1080/0267257X.2025.2500572

Article Commentary
A pint-sized conversation: publicans, brewers, and academics on the UK beer, pub and brewing industry
Bob Cary, Paul Crossman, Robert Deakin, Kelly Sidgwick, Thomas Thurnell-Read & Victoria Wells
https://www.tandfonline.com/doi/full/10.1080/0267257X.2025.2520653