Editor

Professor Mark Tadajewski, University of York, UK; Royal Holloway, University of London, UK; The Open University, UK

Associate Editors

Professor Paolo Antonetti, EDHEC Business School, France
Associate Professor Eugene Cheng-Xi Aw, UCSI University, Malaysia
Associate Professor Michelle Barnhart, Oregon State University, USA
Assistant Professor Brendan Canavan, University of Nottingham, UK
Professor Benedetta Cappellini, University of Durham, UK
Dr Carlos Diaz Ruiz, Hanken School of Economics, Finland
Dr Steven Dunn, Ehrenberg-Bass Institute for Marketing Science, University of South Australia, Australia
Dr Toni Eagar, Australian National University, Australia
Dr Cristina Galalae, The Open University, UK
Professor Diana Gregory-Smith, Newcastle University, UK
Associate Professor Matthew Higgins, The Open University, UK
Associate Professor Tim Hill, University of Bath, UK
Dr Martina Hutton, Royal Holloway, University of London, UK
Professor Krzysztof Kubacki, University of Plymouth, UK
Associate Professor Maria Lichrou, University of Limerick, Ireland
Dr Rebecca Mardon, Cardiff University, UK
Dr Chris Miles, Bournemouth University, UK
Dr Sarah-Louise Mitchell, Oxford Brookes University, UK
Professor Mona Moufahim, UIR Rabat Business School, Morocco
Dr Killian O’Leary, Lancaster University, UK
Associate Professor Teresa Pereira Heath, University of Minho, Portugal
Professor José M. Pina, Universidad de Zaragoza, Spain
Associate Professor Pilar Rojas Gaviria, University of Birmingham, UK
Assistant Professor Benjamin Rosenthal, Getulio Vargas Foundation, Sao Paulo School of Business Administration (FGV EAESP), Brazil
Associate Professor Gary Sinclair, Dublin City University, Ireland
Dr Jonatan Södergren, University of Bristol, UK
Professor Carmen Valor, Universidad Pontificia Comillas, Spain
Dr Jack Waverley, Department of Materials, University of Manchester, UK
Professor Victoria Wells, University of York, UK

Senior Advisory Board

Emeritus Professor Eric Arnould, Aalto University, Finland
Professor Zeynep Arsel, Concordia University, Canada
Professor Russell W. Belk, Schulich School of Business, York University, Canada
Professor Shona Bettany, University of Huddersfield, UK
Professor Stephen Brown, Ulster University, UK
Professor Bernard Cova, Kedge Business School, France
Professor Benét Deberry-Spence, University of Illinois, USA
Professor Judy Foster Davis, Eastern Michigan University, USA
Professor Sally Dibb, Coventry University, UK
Professor Delphine Dion, ESSEC Business School, France
Professor A. Fuat Firat, University of Texas Rio Grande Valley, USA
Professor Güliz Ger, Bilkent University, Türkiye; Skema Business School, France
Professor Chris Hackley, Royal Holloway, University of London, UK
Professor Finola Kerrigan, Birmingham Business School, University of Birmingham, UK
Professor Robert Kozinets, University of Southern California, USA
Professor Pauline Maclaran, Royal Holloway, University of London, UK
Professor Jeff B. Murray, University of Arkansas, USA
Professor Lisa O’Malley, University of Limerick, Ireland
Professor Julie L. Ozanne, University of Melbourne, Australia
Professor Emerité Lisa Peñaloza, Kedge Business School, France
Professor Andrea Prothero, University College Dublin, Ireland
Professor Sharyn Rundle-Thiele, Griffith University, Australia
Professor Byron Sharp, Ehrenberg-Bass Institute for Marketing Science, University of South Australia, Australia
Professor Craig Thompson, University of Wisconsin at Madison, USA
Professor Emeritus Caroline Tynan, Nottingham University Business School, UK
Professor Detlev Zwick, Schulich School of Business, York University, Canada

Editorial Board

Professor Massimo Airoldi, University of Milan, Italy
Professor Ioannis Antoniadis, University of Western Macedonia, Greece
Professor Søren Tollestrup Askegaard, University of Southern Denmark, Denmark
Professor Stacey Menzel Baker, Creighton University, USA
Professor Emma Banister, Alliance Manchester Business School, The University of Manchester, UK
Associate Professor Andrés Barrios Fajardo, Universidad de los Andes, Colombia
Associate Professor Stefanie Beninger, Nyenrode Business University, Netherlands
Dr Anthony Beudaert, University Toulouse Jean Jaurès, France
Associate Professor Anoop Bhogal-Nair, Leicester Castle Business School, De Montfort University, UK
Professor Alan Bradshaw, Royal Holloway, University of London, UK
Associate Professor Vinicius Andrade Brei, Universidade Federal do Rio Grande do Sul, Brazil
Professor Robin Canniford, University of Bath, UK
Associate Professor Flavia Cardoso, Universidad del Desarrollo, Chile
Dr Michal J. Carrington, University of Melbourne, Australia
Associate Professor Nilsah Cavdar Aksoy, Galatasaray University, Türkiye
Professor Damien Chaney, EM Normandie Business School, France
Associate Professor Weisheng Chiu, Hong Kong Metropolitan University, Hong Kong
Dr Hayley Cocker, Lancaster University, UK
Professor Arindam Das, Alliance University, India
Dr Athanasia Daskalopoulou, University of Liverpool, UK
Professor John Dawes, Ehrenberg-Bass Institute for Marketing Science, University of South Australia, Australia
Professor Janice Denegri-Knott, Bournemouth University, UK
Associate Professor Maud Derbaix, Kedge Business School, France
Professor Anne Marie Doherty, University of Strathclyde, UK
Associate Professor Zeynep Ozdamar Ertekin, Izmir University of Economics, Türkiye
Professor James Fitchett, University of Leicester, UK
Professor Giacomo Gistri, University of Macerata, Italy
Dr Josephine Go-Jeffries, Newcastle University, UK
Dr Amy Goode, University of Glasgow, UK
Professor Ross Gordon, University of Technology, Sydney, Australia
Associate Professor Lauren Gurrieri, RMIT University, Australia
Professor Johan Hagberg, University of Gothenburg, Sweden
Professor Kathy Hamilton, University of Strathclyde, UK
Professor Paul Harrigan, The University of Western Australia, Australia
Professor Lloyd C. Harris, Alliance Manchester Business School, UK
Dr Marcus Wilcox Hemais, Pontifical Catholic University of Rio de Janeiro, Brazil
Dr Claudia E. Henninger, Department of Materials, The University of Manchester, UK
Dr Paul Hewer, University of Strathclyde, UK
Professor Joel Hietanen, University of Helsinki, Finland
Dr Leighanne Higgins, Lancaster University, UK
Professor Katharina C. Husemann, King’s Business School, King’s College London, UK
Professor David Jiménez-Castillo, University of Almeria, Spain
Professor Emeritus Brian Jones, Quinnipiac University Emeritus, USA
Professor Annamma Joy, University of British Columbia, Canada
Professor Eminegül Karababa, Middle East Technical University, Türkiye
Professor Dannie Kjeldgaard, University of Southern Denmark, Denmark
Professor Hans Kjellberg, Stockholm School of Economics, Sweden
Dr Olga Kravets, Royal Holloway University of London, UK
Associate Professor Alev Pinar Kuruoglu, University of Southern Denmark, Denmark
Professor Gretchen Larsen, Durham University, UK
Professor Jörg Lindenmeier, University of Freiburg, Germany
Professor Andrew Lindridge, Newcastle University Business School, Newcastle University, UK
Professor Matthew T. Liu, University of Macau, Macau
Dr Javier Lloveras, Post-Growth Innovation Lab, University of Vigo, Spain
Professor Danae Manika, Brunel University of London, UK
Professor Pierre McDonagh, University of Bath, UK
Professor Sajith Narayanan, FLAME University, India
Professor Lucie K. Ozanne, University of Canterbury, New Zealand
Professor Nil Özçağlar-Toulouse, Université de Lille, France
Dr Ekaterina Panina, University of Turku, Finland
Professor Liz Parsons, University of Liverpool, UK
Professor Anthony Patterson, Lancaster University, UK
Associate Professor Maurice Patterson, University of Limerick, Ireland
Professor Maria G. Piacentini, Lancaster University, UK
Professor Michael Polonsky, Deakin University, Australia
Professor Ingrid Poncin, Catholic University of Louvain, Belgium
Professor Chloe Preece, ESCP, UK
Professor Matthew J. Robson, Cardiff University, UK
Dr Victoria Rodner, University of Edinburgh, UK
Professor Joonas Rokka, EMLYON Business School, France
Dr Himadri Roy Chaudhuri, XLRI Jamshedpur, India
Associate Professor Bige Saatcioglu, Ozyegin University, Türkiye
Professor Marie Schill, Université Jean Monnet, Saint-Etienne, France
Professor Jennifer Smith Maguire, Sheffield Hallam University, UK
Dr Chloe Steadman, Manchester Metropolitan University, UK
Associate Professor Lorna Stevens, University of Bath, UK
Professor Vicky Story, Loughborough University, UK
Associate Professor Jennifer Takhar, SKEMA Business School, France
Professor Julie Tinson, University of Stirling, UK
Associate Professor Sofia Ulver, Lund University, Sweden
Professor Rohit Varman, University of Birmingham, UK
Professor Ekant Veer, University of Canterbury, New Zealand
Dr Rohan Venkatraman, Deakin University, Australia
Professor Luca M. Visconti, Università Della Svizzera Italiana, Switzerland
Associate Professor Niklas Woermann, University of Southern Denmark, Denmark
Professor Helen Woodruffe-Burton, Edge Hill University, UK
Associate Professor Maria Carolina Zanette, NEOMA Business School, France